Important Dates
- Submission Deadline: June 30, 2024
- Notification to authors: July 15, 2024
- Conference date: 23-25, 2024
Publication Opportunities :
The International Journal of Emerging Markets – ISSN: 1746-8809
South African Journal of Business Management – ISSN: 2078-5585
African Journal of Climate Studies – ISSN: 3005-4613
Management and Sustainability: An Arab Review – ISSN: 2752-9819
Global Sales Science Institute (GSSI) 2027
Celebrating 20 Years of Global Sales Science: Bridging Trust, Human Ingenuity, and Transformation at a Crossroads in Africa
Casablanca, Morocco | June 3, 4 & 5, 2027
About the Conference
Conference Program (soon)
The Global Sales Science Institute (GSSI) Conference 2027 brings together leading international scholars, educators, and business practitioners to explore the future of sales in a rapidly evolving world.
Held annually in a different country, the GSSI Conference is a premier platform for advancing research, education, and practice in professional selling and sales management.
The 2027 edition in Casablanca will be hosted by ESCA Ecole de Management, one of Africa’s leading business schools, located in the heart of Casablanca Finance City (CFC).
Why Attend GSSI 2027?
- Connect with an international community of sales scholars and practitioners
- Discover deep research and innovations in sales
- Gain insights into sales education and pedagogy
- Engage with industry leaders through special sessions and panels
- Present your work and receive feedback from top experts
Important Dates
- Submission Deadline: June 30, 2024
- Notification to authors: July 15, 2024
- Conference date: 23-25, 2024
Publication Opportunities :
The International Journal of Emerging Markets – ISSN: 1746-8809
South African Journal of Business Management – ISSN: 2078-5585
African Journal of Climate Studies – ISSN: 3005-4613
Management and Sustainability: An Arab Review – ISSN: 2752-9819
Thursday, June 3
Location: Grand Auditorium
8:30 – 9:00 AM Registration, Welcoming Coffee
9:00 – 9:05 AM Welcome Address
Aziz Qadiri
Chair of ESCA Ecole de Management Strategic Council
Chair of ESCA Ecole de Management Strategic Council
9:05 – 9:30 AM Keynote Speech
Said Mouline
CEO, Moroccan Agency for Nuclear and Radiological Safety and Security (AMSSNuR)
Born in 1963 in Rabat, Morocco, Saïd Mouline is an engineer specialist in the energy and environmental questions. Graduate from the Institut National Polytechnique and Institut National des Sciences et Techniques Nucléaires (Grenoble, France) and University of Pennsylvania (Philadelphia, PA), he is currently CEO of the Moroccan Agency for Nuclear and Radiological Safety and Security (AMSSNuR) and President of the IAEA Global Nuclear Safety and Security Network (GNSSN)
He was counsellor of the Minister of Energy and Mines, advisor to the President of OCP, the world leading phosphate company for a sustainable development policy. He was CEO of the Moroccan Agency for Energy Efficiency (AMEE) and also President of MEDENER, the Mediterranean Association of National Agencies for Energy Management. He was President of the Energy, Climate and Green Economy Commission at the General Confederation of Moroccan Enterprises (CGEM) and also Head of the Public Private Partnerships at COP 22 committee.
CEO, Moroccan Agency for Nuclear and Radiological Safety and Security (AMSSNuR)
9:30 – 10:30 AM Panel 1 – Building Competitive and Decarbonized Industries through Clean
Energy and Green Innovation
Location: Grand Auditorium
Fernando J. Díaz López
Executive Director, S&O Climate and Earth Center - HEC Paris; IPCC AR7 Lead Author – WG III Mitigation of Climate Change (Ch10. Industry)
Fernando J. DÍAZ LÓPEZ serves as a lead author for the Inter-Governmental Panel on Climate Change (IPCC) AR7 (WG III, Chapter 10 Industry)
Fernando is the executive director of the Climate and Earth Centre of HEC Paris (Sustainability and Organizations Institute – S&O). He holds honorary appointments at Stellenbosch University (associate professor extra-ordinary), University of Ferrara and Universidad de Alcala (research fellow).
With a rich background including past roles at EIT Climate-KIC (European Institute of Innovation and Technology), Technopolis Group, TNO and Nalco Chemical, he is a thought leader in eco-innovation and circularity for industrial decarbonisation, and transformative climate resilience in business.
Executive Director, S&O Climate & Earth Center – HEC Paris; Lead Author, IPCC AR7 (Industry)
Guy Midgley
Acting Director School for Climate Studies, at Stellenbosch University
Prof. Guy Midgley is the Acting Director School for Climate Studies, at Stellenbosch University. He focuses on climate change risks and solutions in social-ecological systems in southern Africa. NRF A-rated, RSSA and German Humboldt Research Awardee, world’s top 200 in climate change (Thomson Reuters, 2022). Multiple IPCC and IPBES lead authorships, leadership contributions to SA Global Change science and national policy on climate change adaptation.
He has contributed to multiple international policy processes under the UNFCCC and the CBD since the early 2000s. He has served as co-ordinating/lead author for the Intergovernmental Panel on Climate Change 3rd, 4th, 5th, 6th assessments (between 2000 and 2021), for the Intergovernmental Platform on Biodiversity and Ecosystem Services’ Global and Land Reports, the combined IPBES/IPCC report, and he co-chaired the 2009 CBD Climate Change and Biodiversity Technical Expert Report.
He chaired SA’s Global Change Science Committee in the 1990s and 2000s, helping to grow the annual budget for SA Global Change Science from R10 million to over R100 million. In his role as Chief Director, SANBI, he initiated and finalised the registration of SANBI as a National Implementing Entity for the Climate Change Adaptation Fund of the UNFCCC with an annual budget of over R 100 million, in 2014.
He currently conducts research into climate and global change impacts on ecosystems and species, working in a wide variety of southern African ecosystems, and leads efforts by Stellenbosch University’s School for Climate Studies and Center for Invasion Biology to build multidisciplinary approaches to teaching, researching and communicating climate change issues. He has graduated many MSc and PhD students, with several of his students now occupying senior positions in SA government and national and international academic institutions and NGOs.
Acting Director School for Climate Studies, at Stellenbosch University
Igazeuma Adikema Okoroba
Head of Sustainability at Dangote Cement Plc
Dr. Igazeuma Okoroba is a leading voice in corporate sustainability and a Chartered Environmentalist with more than two decades of cross-sectoral experience. She currently serves as the Chief Sustainability Officer of Dangote Cement Plc, where she drives environmental, social, and governance integration across operations in 11 African countries, advancing operational efficiency and climate action through decarbonization.
Dr. Okoroba holds a Master’s degree in Sustainable Development from the University of Exeter, UK, and a PhD in Development Sociology from the University of Port Harcourt, Nigeria. She is a member of the Global Reporting Initiative (GRI) Standards Board, representing Africa, and has been recognized globally as an MB100 leader for combining profit with purpose. In 2025, she received the prestigious Study UK Alumni Award in Nigeria.
Her academic contributions include her role as Honorary Fellow at the University of Lincoln, Research Fellow at the University of Durham, and Co-Editor of Sustainability Management and Strategy: An African Casebook. She has authored numerous corporate governance instruments, including annual sustainability reports and corporate policies that continue to shape business practices across emerging markets.
Currently a Climate Finance Scholar at Yale University, Dr. Okoroba’s work has been instrumental in transforming business models and influencing stakeholder approaches to sustainability in sub-Saharan Africa and beyond.
Head of Sustainability at Dangote Cement Plc
Kamel Abdallah
Managing Director & CEO of Canal Sugar Company
Dr. Kamel Abdallah is a leading expert in National Food Security policy and a senior executive in the Middle East’s agribusiness sector. He has led major regional groups including Aujan Group (Saudi Arabia), Exeed Industries (UAE), Baladna (Qatar), and Canal Sugar (Egypt). Since 2022, he has served as Managing Director and CEO of Canal Sugar, one of Egypt’s largest agri-industrial projects, driving sugar self-sufficiency, precision agriculture, and farmer empowerment. The company operates one of the world’s largest sugar beet factories (36,000 tons/day) and is recognized for its ESG leadership, winning Egypt’s Green and Innovation Awards and representing the country at COP28.
Previously, as CEO of Baladna QPSC, he led the company from a Greenfield project to a successful IPO, achieving Qatar’s full dairy self-sufficiency within three years. A recognized regional authority on food security and agri-industrial transformation, Dr. Kamel has chaired the World Food Security Forum (2020) and Abu Dhabi Family Offices Conference (2012).
He has also served in academia as Assistant Vice President at the American University of Beirut, and Professor of Strategy and Finance in accredited U.S. business schools. He sits on multiple boards, including Lucid Investment Bank and Continental Food Holding.
A frequent speaker at global conferences such as GIMS, Global Ag Investing, and the International Water Summit, he holds a Ph.D. in Strategic Management from Ohio State University and completed the Harvard Business School Agribusiness Program. An avid mountaineer, he has summited Kilimanjaro, Ararat, and other major peaks across the Middle East.
Managing Director & CEO of Canal Sugar Company
Nada N. Naufal
Director, Rami Makhzoumi Corporate Governance Initiative at the Suliman Olayan School of Business, American University of Beirut
Nada Naufal is the Director of the Rami F. Makhzoumi Corporate Governance Initiative at the Suliman S. Olayan School of Business, American University of Beirut. Committed to sustainable governance and leadership, her work sits at the intersection of business and society, driving programs and dialogues on sustainable development, corporate responsibility, and effective governance.
Her work champions constructive, forward-looking solutions to the region’s pressing environmental and societal challenges. Following her contribution to the 28th Conference of the Parties (COP28), she took on an active role within the Business Schools for Climate Leadership (BS4CL) initiative, fostering global and regional alignment between business education and sustainability imperatives.
To nurture the next generation of leaders, including executives, she co-designs and develops tailored programs that embed sustainability and Environmental, Social, and Governance (ESG) principles into curricula, strategy, and governance practice. She also contributes to case-based research on ESG integration and family business transformation in the region and serves on the Steering Committee of the UN Principles for Responsible Management Education (PRME) in the Middle East, where she advances thought leadership in responsible management education.
With a background in marketing communications, project management, and corporate sustainability, Nada brings an integrated, impact-driven approach to her work. Her experience spans the private sector, government, and academia across the U.S., Lebanon, the GCC, and Africa.
Director, Rami Makhzoumi Corporate Governance Initiative at the Suliman Olayan School of Business, American University of Beirut
Zineb El Jazouli
Director of Public Affairs and Director of the Renault Morocco Foundation, Renault Group Morocco
A graduate of Concordia University in Montreal, Zineb El Jazouli began her career at Renault Commerce Maroc in 2006 as a Communications Officer. In 2008, she was appointed Head of Communications for the commercial subsidiary and joined the Management Committee of Renault Commerce Maroc.
In 2011, she took on the position of Head of the Communication and Advertising Department, maintaining her communication responsibilities while leading the subsidiary’s advertising, digital, and CRM strategy. In 2013, she continued her professional development with a field experience to deepen her operational understanding of automotive sales.
In March 2016, Zineb El Jazouli was appointed Director of Communication and Corporate Social Responsibility for Renault Group Morocco. Under her leadership, the Group launched the Renault Morocco Foundation for Inclusion and Sustainable Mobility in 2018.
On November 1st, 2024, Zineb El Jazouli was appointed Director of Public Affairs for Renault Group in Morocco. She is a member of the Management Committee of Renault Group Morocco.
Director of Public Affairs and Director of the Renault Morocco Foundation, Renault Group Morocco
Amr Mir
Professor of Procurement & Supply Chain Management, ESCA Ecole de Management
Amr MIR holds a PhD in Management Sciences from Ibn Tofail University, a Master's degree in Logistics Management from Aix-Marseille University, and a second Master's degree in Project Management. His research and scientific publications focus primarily on the transformation of logistics service providers in Morocco and Africa. Currently, his research is increasingly focused on responsible purchasing. Before joining ESCA School of Management in 2018, where he teaches and continues his research activities, he held the position of Purchasing Manager at a multinational company (2010-2014) and played a key role in the implementation of the National Logistics Strategy by collaborating with the Moroccan Logistics Development Agency (2014-2017).
Moderator : Professor of Procurement & Supply Chain Management, ESCA Ecole de Management
10:30 – 11:30 AM Panel 2 – Regulatory, Financial, and Technical Support for Africa’s
Decarbonization and Sustainable Growth
Location: Grand Auditorium
Adrien de BASSOMPIERRE
Head of the European Investment Bank’s (EIB) Representation in Morocco
Adrien de Bassompierre has over 20 years of experience in international project development, with a
focus on climate policy and finance. He joined the European Investment Bank (EIB) in 2017 to bolster
the institution's climate financing impact and to mainstream climate considerations into all its operations.
Notably, in 2020 he co-authored the "EIB Group Climate Bank Roadmap", and he served three years
as senior advisor to the EIB’s Vice-President responsible for climate action and environmental and
development policy.
Before joining the EIB, he dedicated 10 years to the Climate Department of the World Bank Group. He
headed the Partnership for Market Readiness (PMR) Initiative, a program facilitating the design and
implementation of carbon pricing instruments in 20 countries. He also managed projects in renewable
energy, energy efficiency, and urban development across several regions, including the Middle East
and North Africa. Additionally, his career includes 5 years in industry and consulting, serving as a project
manager and advisor for European environmental affairs.
Adrien de Bassompierre holds a B.Sc. in Business Administration and Economics and an M.A. in
Development Economics from the University of Namur, Belgium. He also has an M.A. in International
Energy and Environmental Policy from Johns Hopkins University, USA, and a DAS in Renewable
Energy Management from the University of St. Gallen, Switzerland.
Head of the European Investment Bank’s (EIB) Representation in Morocco
Nahla Benslama
Head of the Infrastructure and Renewable Energies Department at the Moroccan Investment and Export Development Agency
A self-driven and passionate business development professional having +14 years track record across key industries (automotive, aerospace, renewable energy, infrastructure...) and regions (US, Canada, China, UK, Spain, Portugal, Germany...), collaborating with public stakeholders, private sector, national & multinational companies, local regions & foreign governments, international organizations (GIZ, EBRD, UN, WB...), private equity and sovereign wealth funds, institutional investors, embassies & consulates, chambers of commerce and industry, etc.
Competencies:
Private sector investment and international development, project management & steering, profiling, pitching, reporting, market research, business intelligence, qualitative & quantitative analysis, market analysis, value proposition, business case building, lead attraction & generation, networking, business deal-making, call for projects, conception & development of promotional content, benchmarking, negotiation & development of cooperation (institutional, public & private), drafting of legal agreements, organization & preparation of high level meetings and events (B2B, B2G, G2G).
Interests:
Industry, value chain development, industrial development issues, Foreign Direct Investment (FDI), investment policies, business environment, economic development, investment promotion, international trade, corporate investment, territorial marketing, private sector & SMEs development, strategy development, economic & institutional cooperation, partnership development, inclusive & sustainable growth, Sustainable Development Goals (SDGs)..
Head of the Infrastructure and Renewable Energies Department at the Moroccan Investment and Export Development Agency
Amal Benaïssa
Director of Sustainability Advocacy at Bank of Africa - BMCE Group
Amal Benaissa is the Director of Sustainability Advocacy at Bank of Africa - BMCE Group, a regional leader and pioneer in sustainable and inclusive finance. In this capacity, she works closely with the General Manager to steer the Bank’s leadership and compliance with institutional environmental and social commitments, collaborating with development finance institutions, donors, regulators, and sustainability initiatives.
Amal represents Bank of Africa across several international platforms, including the African Development Bank’s IRM Stakeholder Advisory Council and UNEP FI’s PRB Academy Advisory Committee. Between 2016 and 2018, Amal served on the Board of the Global Clean Water Desalination Alliance. She plays a key role in strengthening the Bank’s sustainability agenda and contributes to the implementation of the Bank’s Sustainability & Climate Strategy, which emphasizes impact-driven financial innovation through innovative financial products and services that deliver measurable environmental and social impact.
In 2025, Amal was appointed a member of the Global Capacity Building Coalition (GCBC)’s newly established Advisory Group. In this role, she contributes insights from emerging markets to ensure that the realities of the Global South are represented in global conversations around sustainable finance and capacity-building initiatives.
Amal is particularly passionate about social entrepreneurship and its potential to generate both financial returns and positive environmental and social outcomes. She has been actively involved as a jury member for numerous local social innovation competitions since 2013.
Born in 1984, Amal holds a Bachelors in Political Communication from Boston University, followed by Master’s degree and PhD in Media & International Relations from the London School of Economics. She is an Atlantic Dialogues Emerging Leader and a lifetime member of the US-based National Society of Collegiate Scholars. In 2017, she was awarded the Desmond Fortes Scholarship for excellence in sustainable finance by FMO, the Dutch Development Bank.
Amal is married and a mother of three children.
Director of Sustainability Advocacy at Bank of Africa - BMCE Group
Gaëtan Ducroux
Policy Officer in charge of Energy, Climate, and Environment Policies at the Delegation of the European Union to Morocco
Gaëtan DUCROUX is since 2023 Policy Officer for Energy, Climate and Environment in the EU Delegation to Morocco, in charge notably of the implementation of the Morocco-EU Green Partnership and following policy dialogue on these topics with Morocco.
Before that, he was in charge of bilateral and regional environmental cooperation with Africa and South Asia in the European Commission Directorate General for Environment. In that capacity, he was notably working on the promotion of Circular Economy policies with third countries and organisations from Sub-saharan Africa and South Asia.
In previous functions, he worked 7 years on the European Commission’s response to the Syrian refugee crisis and 10 years for development cooperation projects in various countries in the Middle East and Africa. He holds a Master degree of University La Sorbonne, Paris, in Development Cooperation and Humanitarian action.
Policy Officer in charge of Energy, Climate, and Environment Policies at the Delegation of the European Union to Morocco
Clémence McNulty
Senior Director, ESG, Climate and Sustainability
Clémence McNulty joined Africa50 as Senior Director – ESG, Climate and Sustainability in September 2025.
She brings 20 years of experience in sustainability, ESG strategy, climate risk management, and advisory across large-scale infrastructure and capital projects. Her career spans Europe and Africa, with deep sectoral expertise in energy, transport, mining, telecoms, manufacturing, and transport.
Prior to joining Africa50, she was the Partner leading Ernst & Young’s (EY) Sustainability and Climate Change practice in the Sub-Saharan Africa region. She also served as Partner at Environmental Resources Management (ERM) South Africa focused on Sustainability and Climate Change, and began her career within Accenture’s Strategy team focused on Energy and Natural Resources, progressing from Consultant Analyst in London to Manager, Strategy in South Africa.
Ms. McNulty holds a BSc in Business Administration from the University of Bath and an MSc in Environmental Change Management from the University of Oxford.
Senior Director, ESG, Climate and Sustainability
Salim Rouhana
Lead Urban, Resilience and Land Specialist, The world Bank
Salim Rouhana currently serves as Lead Urban, Resilience and Land Specialist for the Middle East, North Africa, Afghanistan and Pakistan Region based in Morocco. Previously he was Program Leader for Infrastructure and Digital Development for Maghreb countries and Program Leader for Sustainable Development Sectors covering MENA Mashreq Countries. Prior Salim played multiple technical roles in Middle East and North Africa, Africa and East Asia and Pacific Regions, focusing on areas related to Decentralization and Urban/Local Governance, City Competitiveness, Territorial and Spatial Development, Urban Resilience and Disaster Risk Management and Slum Upgrading. Prior to joining the World Bank Group, Salim worked for numerous private sector consulting firms as an Urban Planner and Architect.
Salim Holds a BA in Architecture, and Master Degrees in Architecture, Political Science, Urban Planning and Development, and an Executive Master in Business Administration.
Rejoining the Practice, he brings back valuable experience in high-level policy dialogue and cross-sectoral work. In his new role, Salim will focus on i) advancing the urban development and DRM program in MENA, and ii) providing strategic guidance and technical leadership, while fostering collaboration with other Departments, IFC, MIGA and Development Partners. Salim was reassigned as part of the recent Program Leader special batch recruitment.
Lead Urban, Resilience and Land Specialist, The world Bank
Mourad Aakiri
Professor of International Business & Corporate Finance, ESCA Ecole de Management
Salim Rouhana is a Senior Urban Development and Resilience Specialist and Task Team Leader at the World Bank, where he has worked on the Middle East and North Africa, and East Asia regions. Based in Dakar, Senegal, Rouhana has most recently focused primarily on areas related to urban governance, public finance, low-income housing, and urban resilience in Africa.
Prior to joining the World Bank, Rouhana worked in private and public institutions in Paris, Doha, and Beirut in architecture, urban planning and design, mobility planning, and urban community engagement. A Lebanese national, he holds a Bachelor and Master Degree in Architecture from the Lebanese University in Beirut, a Dual Master Degree in Political Science from La Sagesse University in Beirut and Paris 11 University, a Master Degree in Urban Planning and Management from the Ecole Nationale des Ponts et Chaussees in Paris, and an Executive MBA from the Instituto de Empresa in Madrid, Spain.
Moderator : Professor of International Business & Corporate Finance, ESCA Ecole de Management
Our international partners in figures
International Partners
Accreditations & Classements
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